I spent just over a year living in Lynchburg, VA before moving back to Florida a couple months ago. What I admired about the city was their drive for improvement. They were always looking for ways to make it better and to bring people together. I'm thankful to have had the opportunity to brand one of their newest ongoing events, Food Truck Thursdays. Here's a look at the design.
It started with a sketch, then moved on to creating the truck illustration, several versions of the logo and the poster design.